Course Description

This certificate program, built by Google, covers the full data analytics lifecycle: asking business questions, preparing and processing data, performing analysis, creating visualizations, and communicating insights. You will gain practical skills in SQL, R, Tableau, spreadsheets, and AI-driven workflows through real projects and interactive labs, building a portfolio for entry-level roles.

You will learn to clean and validate datasets, write advanced SQL queries, apply statistical analysis in R with Tidyverse, design Tableau dashboards, and use AI to automate tasks and generate deeper insights. The program includes a capstone case study and career resources to help you transition into a data analytics role with a Google certificate.

Course Curriculum

5 sections • 63.00 hours total length

  • How Data Analysts Drive Business Decisions (12m)

    Explore the role of a data analyst, the types of problems they solve, and the impact of data-driven decisions in real companies.

  • The Data Analytics Lifecycle: A Step-by-Step Framework (18m)

    Walk through the six phases of data analysis, ask, prepare, process, analyze, share, act, and apply them to a sample project.

  • Understanding Data Types and Structures (15m)

    Learn to identify structured vs. unstructured data, quantitative vs. qualitative data, and choose the right formats for analysis.

  • Setting Up Your Analytics Toolkit: Spreadsheets and SQL (10m)

    Get hands-on with Google Sheets and Microsoft Excel basics, plus an introduction to SQL environments for querying.

  • Crafting Effective Business Questions (14m)

    Use the SMART framework to turn stakeholder needs into clear, measurable questions that guide your analysis.

  • Data Ethics and Bias Awareness in Analysis (20m)

    Recognize common biases in datasets, apply ethical decision-making principles, and ensure fairness in your insights.

  • Building Your First Data Analyst Portfolio (10m)

    Learn what employers look for in a portfolio and start documenting your projects with clear case studies.

  • Data Sourcing and Collection Strategies (16m)

    Identify reliable data sources, use APIs and web scraping basics, and organize datasets for consistency.

  • Spreadsheet Essentials: Formulas and Functions (22m)

    Master VLOOKUP, INDEX-MATCH, IF statements, and text functions to manipulate and prepare data in Excel and Google Sheets.

  • Data Cleaning Fundamentals: Handling Missing Values (18m)

    Detect missing data, apply imputation techniques, and document your cleaning process for reproducibility.

  • Removing Duplicates and Standardizing Data (14m)

    Use built-in tools to deduplicate records, normalize text, and ensure consistent formatting across datasets.

  • Validating Data Quality and Accuracy (12m)

    Create data validation rules, perform consistency checks, and verify cross-field relationships to maintain quality.

  • Transforming Data with Pivot Tables (20m)

    Summarize and reshape data using pivot tables, calculated fields, and grouping to uncover quick insights.

  • SQL Basics: SELECT, FROM, and WHERE (18m)

    Write your first SQL queries to retrieve, filter, and sort data from relational databases.

  • SQL Aggregations and GROUP BY (16m)

    Use COUNT, SUM, AVG, and GROUP BY to aggregate data and generate summary statistics directly in SQL.

  • Joining Tables in SQL for Richer Insights (24m)

    Master INNER, LEFT, RIGHT, and FULL OUTER joins to combine multiple tables and expand your analysis scope.

  • Advanced SQL: Subqueries and CTEs (20m)

    Simplify complex queries with subqueries and Common Table Expressions (CTEs) for better readability and performance.

  • Introduction to R and RStudio (14m)

    Set up R and RStudio, navigate the interface, and run your first scripts for basic calculations and data exploration.

  • Data Structures in R: Vectors, Data Frames, and Lists (18m)

    Understand R’s core data types and structures, and practice creating and manipulating them for analysis.

  • Data Import and Export with R (12m)

    Load CSV, Excel, and SQL data into R, and export results to shareable formats like CSV and PDF.

  • Data Wrangling with Tidyverse: dplyr Basics (22m)

    Use dplyr verbs, filter, select, mutate, arrange, and summarize, to clean and transform datasets efficiently.

  • Tidyverse Deep Dive: Pipes and Grouped Operations (16m)

    Chain operations with pipes (%>%), perform grouped summaries, and write readable, efficient R code.

  • Descriptive Statistics in R (14m)

    Calculate measures of central tendency, spread, and distribution shape using base R and dplyr.

  • Data Visualization with ggplot2 (20m)

    Create compelling plots, scatterplots, histograms, bar charts, and customize themes for professional presentations.

  • Hypothesis Testing and Confidence Intervals (18m)

    Apply t-tests, chi-square tests, and confidence intervals to validate assumptions and draw conclusions from data.

  • Tableau Fundamentals: Connecting to Data Sources (12m)

    Import data into Tableau, understand dimensions and measures, and navigate the workspace for effective analysis.

  • Building Basic Charts: Bar, Line, and Pie Charts (16m)

    Create and customize common chart types to communicate trends, comparisons, and proportions clearly.

  • Advanced Visualizations: Scatter Plots and Heat Maps (18m)

    Design scatter plots for correlation analysis and heat maps for geographic or matrix-based insights.

  • Interactive Dashboards: Filters and Parameters (22m)

    Build interactive dashboards with filters, parameters, and actions to let stakeholders explore data dynamically.

  • Calculated Fields and Table Calculations (20m)

    Write calculated fields for custom metrics and use table calculations for running totals, percent of total, and more.

  • Storytelling with Data: Best Practices (14m)

    Structure a data story, choose the right visuals, and design presentations that drive action and clarity.

  • Designing for Impact: Color, Layout, and Accessibility (12m)

    Apply design principles to make dashboards visually appealing, accessible, and easy to interpret for all audiences.

  • Publishing and Sharing Tableau Workbooks (10m)

    Publish dashboards to Tableau Public or Server, embed them in reports, and share insights with stakeholders.

  • Real-World Dashboard Project: Sales Performance (28m)

    Build a complete sales performance dashboard from scratch, incorporating multiple data sources and interactive elements.

  • Introduction to AI in Data Analytics (15m)

    Explore how AI tools can automate data cleaning, generate insights, and enhance predictive capabilities in your workflow.

  • Automating Data Cleaning with AI Tools (18m)

    Use AI-powered tools to detect anomalies, suggest transformations, and streamline repetitive cleaning tasks.

  • AI-Driven Exploratory Data Analysis (16m)

    Leverage AI to identify patterns, correlations, and outliers in your data, accelerating initial analysis phases.

  • Generating Insights with Natural Language Queries (12m)

    Ask questions in plain language and get automated summaries, charts, and insights using modern AI platforms.

  • AI-Enhanced Predictive Modeling Basics (20m)

    Apply simple AI models for forecasting and classification, and interpret results to support business decisions.

  • Capstone Project: Defining Your Business Problem (10m)

    Choose a real-world scenario, define SMART questions, and outline your analysis plan for the capstone.

  • Capstone Project: Data Collection and Preparation (25m)

    Gather and clean your dataset, document your process, and validate data quality for the capstone analysis.

  • Capstone Project: Analysis and Visualization (30m)

    Perform statistical analysis in R, create compelling Tableau dashboards, and uncover key insights for your scenario.

  • Capstone Project: Crafting Your Data Story (20m)

    Synthesize findings into a clear narrative, prepare a presentation, and recommend actionable next steps.

  • Presenting Your Capstone to Stakeholders (15m)

    Practice delivering your analysis with confidence, handle questions, and communicate technical details clearly.

  • Building a Standout Data Analyst Resume (12m)

    Highlight your certificate, projects, and technical skills to attract recruiters and land entry-level interviews.

  • Navigating the Job Market: Networking and Interviews (14m)

    Use LinkedIn effectively, prepare for technical interviews, and leverage Google’s career resources for job search success.

  • Continuing Your Learning: Advanced Topics and Certifications (10m)

    Explore next steps like Python for data analysis, machine learning, and specialized certifications to advance your career.

Course Details

  • Duration: 63.00 hours
  • Level: Adaptative
  • Language: English
  • Lessons: 47+ video lessons
  • Categories: Data Analytics
  • Access: Lifetime access
  • Device: Mobile & Desktop
  • Certificate: Yes. After completion and Exam

The course is totally free. Seriously appreciated attribution