Teaches in: Business
About Me
Alexandra Reed began baking with her family as a teenager and later trained at the Culinary Institute of America. She has worked in professional kitchens for over twelve years, focusing on artisan bread and pastry creation. Her path took her from small bakeries to restaurant management, where she saw how many talented bakers struggle with the business side of their craft. This led her to blend hands-on baking with practical entrepreneurship training.
In her courses, Alexandra breaks down techniques into clear steps and pairs them with real business advice. She uses case studies from her own experience to show how to manage costs, market products, and build a loyal customer base. Students gain skills they can apply right away, whether baking for family or planning to open a shop.
Expertise
Experience
Sweet Horizon Consulting
Founder and Lead InstructorThe Golden Crust Bakery
Head Pastry ChefArtisan Bakehouse
Sous ChefCity College of Culinary Arts
Adjunct InstructorAchievements
- Certified Master Baker by the American Institute of Baking (AIB)
- Published author of 'The Baker's Business Handbook', with over 10,000 copies sold
- Won first place at the 2022 National Bread Baking Competition
- Invited speaker at the 2023 International Pastry Conference in Chicago
- Developed an online baking course that enrolled 8,500 students in its first year
- Open-sourced a sourdough starter management tool on GitHub, used by 1,200 bakers
Teaching Impact
- 1 Course
- 4.75 Average Rating
